Physical Therapy in Madison, WI

Forward Physical Therapy — Fitchburg, WI. Minutes from downtown Madison.

Forward Physical Therapy is a 4,000+ square foot dedicated physical therapy facility in Fitchburg, less than 10 minutes from downtown Madison. Purpose-built for rehab, strength training, and performance testing. We run 55+ older adult resistance training programs, pre-surgical optimization, return-to-sport testing, osteoporosis bone loading, and aerobic fitness testing — all under one roof.

We built our own clinical testing platform called Return+, grounded in nearly 100 peer-reviewed articles. We measure aerobic fitness, body composition, grip strength, and ventilatory thresholds. We use exercise science principles that most clinics learn in school and never apply in practice.

No referral needed. Wisconsin’s direct access law means you can start physical therapy today without waiting for a doctor’s order.

Every session is with a Doctor of Physical Therapy. Every time.

What We Treat

Why Madison Patients Choose Forward

Direct access. No referral required. We evaluate you, build your plan of care, and get you started — often within 24 hours of your first call.

Data-driven care. Return+ tracks your performance across every visit. You see the progress. Your surgeon sees the progress. Insurance sees the progress.

Longevity-focused. We measure what predicts whether you live longer and live better. Aerobic fitness testing, body composition, grip strength, ventilatory thresholds.

Insurance advocacy. When your plan requires authorization, we generate the clinical documentation that gets you the most out of your benefits.

Exercise science in practice. The research exists. The principles are established. We apply them.

Fitchburg Clinic — Serving Madison

6250 Nesbitt Rd, Suite 500

Fitchburg, WI 53719

(608) 561-7733

Near McKee Rd — less than 10 minutes from downtown Madison

Serving patients from Madison, Fitchburg, Verona, Oregon, Middleton, Monona, McFarland, Waunakee, Sun Prairie, and Stoughton.

We also operate a clinic in Edgerton, WI serving patients from Milton, Janesville, Fort Atkinson, Whitewater, Cambridge, and Lake Mills.

Insurance

In-network with Anthem BlueCross BlueShield, Medicare, Humana, The Alliance, UMR, Cigna, and Workers’ Compensation. Call (608) 561-7733 — we check your benefits before your first visit.

Frequently Asked Questions

Do I need a referral for physical therapy in Madison?

No. Wisconsin is a direct access state. Call us and we will get you scheduled, usually within 24 hours.

Is Forward Physical Therapy in Madison?

Our Fitchburg clinic is less than 10 minutes from downtown Madison at 6250 Nesbitt Rd, Suite 500.

What insurance do you accept?

Anthem BlueCross BlueShield, Medicare, Humana, The Alliance, UMR, Cigna, and Workers’ Compensation.

What makes Forward Physical Therapy different?

Every session is one-on-one with a Doctor of Physical Therapy. We built Return+, our own clinical testing platform, to track outcomes with objective data.

How quickly can I get an appointment?

Most patients are seen within 24 hours. Call (608) 561-7733 or book online.

Get Started

No referral needed. Appointments within 24 hours.

Book an Appointment